Müller Yogurt wanted greater brand penetration in Ireland and the UK, so opted to sponsor both British and Irish Athletics and needed good brand ambassadors. In the UK, these included Dina Asher Smith and in Ireland, Brian Gregan . A very successful in store and buyer reward campaign was the result with schools winning in person sessions with athletic stars!
EIMEAR CONSIDINE & BROADCAST WORK
Eimear Considine had done some Irish language only broadcast work and was keen to develop her personal brand to break into mainstream broadcasting in Ireland. We worked with Eimear and placed her as the key female member of the RWC2019 team for eirSport TV, secured her a brand ambassador role for Energia, and she became a key face in Rugby Players’ Ireland ‘Tackle Your Feelings’ campaign.
CONNACHT RUGBY & RED BULL
Asked by Connacht Rugby to unearth commercial partnerships, and asked by Red Bull to help get their brand more mainstream sports exposure in Ireland. Worked with both clients to establish the sponsorship property of ‘Official Energy Drink Partner’ and a successful partnership was formed.